The Guardian reports that Oasis Hong Kong Airlines will run four direct flights a week from October 26, rising to a daily service in November. An economy class return ticket including all taxes and fees will start at GBP261, with a similar journey in business class costing from GBP1071. The company is promising passengers the comforts of a full-service airline, including seat-back TV entertainment and seat sizes in line with other carriers. Two free hot meals will be offered during the flights but passengers can also opt to pay for extras such as an "upgraded" meal. The Boeing 747 planes will have a capacity of 81 in business class and 278 in economy.
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What this means is that once you're in Hong Kong you're in range of the budget airlines that fly into SE Asia -- if you're flying from the UK this could be a way to get a cracking airfare.