One of the only beaches on Ko Samet's west coast, Ao Phrao is a scenic bay with a sweeping shallow beach. It's also the most luxurious beach on the island, with just three top-end resorts.

A very popular choice amongst hi-so and VIP Thais, don't be surprised at the sight of sudden influxes of VIP-keepers dossing around while their self-important employers sip overpriced wine at Le Vimarn.

The beach here isn't as spectacular as those on the east coast. Guests pay mainly for the sense of exclusivity -- and the sunset. Ao Phrao is a great beach to visit on a daytrip, particularly to enjoy the spectacular sunset over a cocktail. Once the sun has dipped below the water, you can splash-out on a meal at one of the resorts.

A couple of restaurants on the beach welcome non-guests, but if you try to jump in one of the pools, expect to be chased away.