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Sort of a dump, Cha-Am is also a nice change of pace with a unique flavour. Its key charm lies in what it lacks, namely an over-developed tourist infrastructure and hordes of Western visitors.
Cha-am's beach is divided in two by Naranthip Rd which runs from town till it bisects the beach road, Ruamjit Rd. To the north guesthouses and shops cater to Scandinavian and European tourists who have staked out a small claim, while to the south, the beach strip is dominated by Thai tourists.
If you've ever wondered what the locals do to get away from the daily grind of serving you drinks and trying to coax you into their tuk-tuks, here's the answer -- the wage-slaves of Thailand save their baht and descend on Cha-am Beach once a year on weekends and holidays.
They come in large, colourful buses, throbbing with Thai pop music, and filled with vacationers who have been drinking and dancing since the moment they boarded. They can't afford to waste a minute, since some tours only budget half a day of actual beach time before everybody pours themselves back on the bus and heads home.
Kaenchan Beach Hotel
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Golden Beach Cha-Am Hotel
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Gems Cha-Am Hotel
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Long Beach Cha-Am Hotel
Beach Garden Chaam Resort + Spa
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Imperial Lake View + Golf Club
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Tara Mantra Cha-Am
Holiday Inn Resort Regent Beach Cha AmThis site was constructed out of 100% recycled electrons -- if you don't, you should recycle too!
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