Like a siren, stunning Patong Beach beckons beach bums, clubbers, foodies, shoppers, and all-around hedonists to Phuket.
Tucked away in a wide bay on the island's western side, Patong has a powder-fine white sand beach, crystal clear water for snorkelling, and it's semi-sheltered location make it one of Phuket's best spots for year-round swimming and water sports.
Patong Beach was once the most perfect stretch of sand to be found on Phuket, if not the whole Andaman coast. The Patong of the past was remote and largely untouched, and the expat old-timers love to reminisce when a visit to this beach meant chartering a long-tail boat and packing a picnic lunch. Obviously, much has changed.
The Patong of today is a seething mass of tourism, squalor and unrestricted development, a mess of hotels, bars, restaurants, travel agents, massage parlours, tailor shops and touts. Call us killjoys, but Patong is everything that tourism in Thailand should not have become. Nevertheless, hundreds of thousands of people seem to enjoy it each year, making Patong the most popular beach on Phuket by a mile. The beachside strip was badly hit by the 2004 Tsunami, with the hotels taking the brunt of the impact, but the recovery was quick and there are no remaining indicators that there had ever been any damage.
Although you'll have to share it with hordes of other bronzing bodies, the beach remains very attractive. During the day, the beach and the road that runs along it are the hub of Patong's commerce with scads of food vendors, tuk-tuks, masseuses, beach chair rentals and souvenir hawkers all competing for the tourist dollars. Water sports are big business on Patong, and you'll be quickly approached to rent a jet ski or try your hand at para-sailing or wake boarding. As much fun as they are, water sports here carry some degree of risk -- operators are almost never insured and a increasingly common scam is to blackmail tourists for damages to the equipment that was already there. Consider yourself warned.
Thaweewong Road is packed -- this is where you'll find Starbucks, KFC, McDonalds, and no fewer than two Subway restaurants -- just in case the last sandwich you ate wasn't quite filling enough and you're too embarrassed to return to the same one and order another. Every corner has one or more tuk-tuk drivers aggressively offering rides to everyone who passes by, and the numerous sois are lined with shops full of overpriced counterfeit goods whose owners bark at the tourists to come inside and look. Patong has far, far too many tailor shops, and their strategy is to strike up a conversation about your home country before making their sales pitch. The situation is so bad that a popular t-shirt for sale reads "No, I don't want a f*cking tuk-tuk, suit or massage, thank you very much".
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