In this case, a massive site has been turned over to the production and promotion of Malaysian handicrafts (for which read "Malay").
As well as various shops and boutiques, the complex has a museum, a craft village where interactive demonstrations are held, and most interestingly, an artists' colony.
It's certainly not an unpleasant place to potter round for an hour or two -- for any more than that, you would have to be obsessed with handicrafts.
It can be reached easily on foot from KLCC or Bukit Bintang, and is best combined with a visit to the nearby Heritage Centre.
The Travelfish newsletter is sent out every Monday and is jammed full of free advice for travel in Southeast Asia. You can see past issues here.